“Exclusivité” : the RATP Works Council’s internal ticket office

The RATP Works Council offers its more than 50,000 employees an online ticketing service that gives them access to a wide selection of leisure activities and events at discounted rates. From movies and vacations to theme parks and sporting events, these regularly updated offers are highly popular and generate significant anticipation whenever tickets go on sale.

To address this need, the CSE ticketing platform was implemented to centralize all ticket sales and streamline access to them. It allows employees to view available options, check their eligibility, and book directly online, all within a unified environment.

It is in this context that Mediactive developed the “Exclusivité” platform, incorporating mechanisms capable of handling these spikes in activity while ensuring a smooth user experience and the application of the specific business rules of the CE RATP and the reliability of transactions.

Mediactive Events, a leading provider of high-performance ticketing platforms

Works councils and social and economic committees (CSEs) that manage large-scale employee benefits programs face challenges that standard solutions cannot address: extreme traffic spikes during sales openings, complex business rules related to beneficiary profiles, and the need for reliable integration with existing HR tools. Mediactive specializes in this area, designing and operating custom ticketing platforms scaled to handle these challenges without compromising the user experience.

High-availability ticketing system: managing extreme traffic spikes

“Exclusivité” is a high-availability platform designed to handle rare traffic spikes without compromising the user experience.

A high-volume CSE ticketing system does not generate linear, predictable traffic. It experiences spikes concentrated within windows of just a few minutes when sales open for the most anticipated events. During these critical moments, thousands of users log in simultaneously. The slightest technical glitch immediately results in massive frustration among users and a direct blow to the credibility of the service provided by the Works Council.

For certain exclusive sales, there are often more than 1,000 agents waiting for tickets to go on sale to ensure they get their hands on them. The records speak for themselves: more than 2,000 tickets sold in 5 minutes for a weekend exclusive, or 250 tickets sold out in 12 seconds for a sporting event.

To address these performance challenges, Mediactive Group has designed an infrastructure capable of handling these traffic spikes without compromising the user experience. The “Exclusivité” platform processes a massive volume of simultaneous transactions while maintaining optimal response times, ensuring service reliability during peak sales periods.

HR Integration and Business Rule Management

An effective works council ticketing platform must integrate with existing information systems and natively incorporate the organization’s specific business rules to ensure a seamless experience for beneficiaries without increasing the administrative burden on the works council teams.

This is precisely the approach Mediactive took in developing “Exclusivité.” The platform is directly connected to the RATP Works Council’s HR system, enabling real-time synchronization of employee data: family composition, purchase history, eligibility requirements, and limits per offer or time period. Each transaction is thus automatically verified and validated according to the criteria defined by the Works Council, without any manual intervention by administrative staff.

It is this combination of robust infrastructure, rich functionality, and customized business integration that makes “Exclusivité” a solution truly tailored to the challenges faced by a large-scale works council.

From online transactions to physical access: an end-to-end managed chain

For RATP Works Council representatives, the process doesn’t end with purchase confirmation. When offers involve private events, shows, sports games, or cultural outings, Mediactive ensures seamless continuity between online sales and on-site access control.
The ticket generated at the end of the transaction becomes the physical badge on the day of the event, scanned via QR code at the entrance to the partner venue. This continuity between digital ticketing and on-site access eliminates any disruption in the user experience and guarantees organizers of private events reliable, real-time tracking of admissions.
This scope of service goes far beyond a simple transactional platform, positioning Mediactive Events as the operator of the entire customer journey.

Mediactive Events, a trusted technology partner

Maintaining critical infrastructure over several years cannot be done on the fly. It requires in-depth knowledge of the client’s challenges, the ability to anticipate business changes, and constant responsiveness during the busiest periods. This is precisely the nature of the relationship built between Mediactive Group and the RATP Works Council since 2020: not that of a one-off service provider, but that of a long-term operational partner, involved at every stage of the platform’s lifecycle.

Every highly anticipated new sale is planned well in advance, every change to business rules is implemented on time, and every performance optimization is scheduled to ensure service continuity. This operational proximity is directly reflected in the reliability of “Exclusivité” issue after issue, and in the RATP Works Council’s continued trust in Mediactive Group over the past six years.

For works councils, social and economic committees (CSEs), and organizations managing complex employee benefit programs, Mediactive offers a structured, proven, and scalable solution, from platform design through to day-to-day operations.