Mediactive Events, at the core of TOP AFEP 2026
•
March
22,
2026
Over the course of eight editions, TOP AFEP has established itself as one of the most influential B2B networking events in the French business community.
Its mission: to create the conditions for direct, meaningful interactions between executives from France’s largest corporations and the leaders of high-potential small and medium-sized enterprises (SMEs) and mid-market companies. These one-on-one meetings, going beyond informal discussions, aim to generate concrete opportunities for partnerships, sourcing, or investment.
On March 28, the Economic, Social, and Environmental Council (CESE) hosted this 8th edition, bringing together 50 executives from major corporations and 300 leaders of small and medium-sized enterprises (SMEs) and mid-sized companies from across the country. The clearly defined objective was to maximize the intensity and relevance of the discussions in a format punctuated by targeted B2B speed-meeting sessions.
Achieving this goal involved overcoming logistical, technological, and interpersonal challenges: ensuring a smooth reception process at an institutional venue, guaranteeing the relevance of every connection made, and providing each decision-maker with a seamless experience befitting the event.
To address all of these challenges, AFEP has entrusted Mediactive Events with the design and implementation of the technological and operational infrastructure for this year’s event.
Custom event engineering
The TOP AFEP features a unique event format. Over the course of a single day, the event brings together executives from major corporations—with tight schedules and high expectations—and hundreds of SME and mid-market business owners seeking strategic partners, in a fast-paced series of timed meetings. Every connection made reflects on the event’s credibility and the satisfaction of its participants. In this context, the technological infrastructure deployed by Mediactive Events had to be tailor-made: calibrated to handle the volume, guarantee the accuracy of meetings, and ensure seamless operations throughout the day.
Mediactive Events has structured its approach around three complementary areas.
By combining a well-managed hosting infrastructure, an intelligent matchmaking algorithm, and a dedicated mobile app, Mediactive Events has provided a coherent and integrated solution to each of the identified challenges, from seamless logistics to the quality of interactions, as well as the individual experience of each participant.
Human coordination, the backbone of the system
Beyond the tools, it was the coordination of the people involved that ensured the smooth running of the entire operation. A fully mobilized Mediactive Events team on-site provided real-time oversight of the operation, maintaining constant communication with the AFEP teams. This operational presence made it possible to anticipate necessary adjustments and ensure a seamless experience for all participants, whether they were executives of large corporations or owners of small and medium-sized businesses.
A prime example of high-precision B2B networking
TOP AFEP embodies the highest standards of institutional B2B networking. The event’s intensive format, the diversity of participants, and their high expectations make it the ideal platform for Mediactive Events’ approach—that of a technological and operational partner capable of designing customized solutions and managing them with precision.
With over 1,700 meetings arranged in a single day, this edition demonstrates what well-planned event engineering can achieve when it is fully aligned with the organizer’s strategic objectives. It is this ability to transform complex constraints into seamless experiences that defines the added value Mediactive Events brings to events of this scale.
