MAEVA: How Conversational AI Is Redefining Customer Relations and Event Management

82% of companies view generative AI as a strategic tool for improving customer relations and optimizing internal operations. McKinsey – The State of AI

In a world where events, customer support, and business services are becoming increasingly complex, companies are looking for solutions that can respond quickly, orchestrate information, and streamline the user experience.
This is precisely the role of Mediactive AI, the conversational agent developed by the Mediactive Group.

The promise?
A specialized AI system capable of leveraging each client’s knowledge base to provide relevant answers, coordinate business tools, and support both internal teams and event participants.

In practical terms, how does it work? What are the business benefits? And why is this technology an asset for both the events industry and 24/7 support?Concrètement, comment ça marche ? Quels sont les bénéfices métiers ? Et pourquoi cette technologie est-elle un atout pour l’événementiel comme pour le support 24/7 ?

Analysis.

From simple FAQs to intelligent business process orchestration

For a long time, chatbots were nothing more than enhanced FAQs. But with the emergence of large language models (LLMs), their uses have changed dramatically.
MAEVA does more than just answer questions: it uses a Retrieval-Augmented Generation (RAG) engine connected to the company’s document databases and tools. The result: context-rich answers, data that’s always up to date, and the ability to take action within business systems.

According to a Gartner study (2024), 70% of companies that have deployed conversational AI integrated into their business processes report a productivity gain of more than 20%.

AI designed for the events industry and specific business needs

MAEVA’s strength lies in its versatility and customization.
Rather than being limited to a fixed scenario, MAEVA adapts to each client’s specific context thanks to its modular architecture and advanced features:

With this approach, MAEVA goes beyond the scope of a simple chatbot and establishes itself as a true intelligent conversational agent, capable of adapting to the specific workflows of each organization.

AI for Hybrid and In-Person Events

With the rise of hybrid events, managing the attendee experience has become more complex.
MAEVA provides a direct solution by enabling:

According to Bizzabo (2023), 63% of event organizers now prefer hybrid formats, a trend that underscores the need for smart tools capable of engaging attendees before, during, and after the event.

Data as a driver of performance

One of MAEVA’s strengths lies in its ability to leverage and analyze data generated by user interactions.
Every question asked becomes a source of strategic insight:

What are the most frequently asked topics?
What information is missing from your communication materials?
What expectations are emerging among your customers or participants?
What are users’ attitudes and behaviors?
Engaged, Curious, Enthusiastic, Collaborative, Proactive, Connected, Demanding, Open-minded

Understand your audience: every interaction becomes an opportunity to better understand and serve your participants.

According to HubSpot (2023), organizations that leverage insights from conversational AI see up to a 30% improvement in customer satisfaction.

With MAEVA, AI doesn’t just respond, it fuels a virtuous cycle of continuous improvement.