Diffusez vers la Chine avec la plateforme Vodalys

Today, China is one of the world’s most powerful digital ecosystems. With over a billion online users and a highly active digital market, it represents a strategic market for international companies.

Whether it’s to broadcast a corporate event to employees based in Asia, organize a global product launch, or reach a network of Chinese partners and customers, the ability to stream an event live to China has become a major operational challenge for communications, marketing, and events departments.

The Technical and Regulatory Challenges of Live Streaming in China

However, live streaming of an event in China is subject to specific technical and legal restrictions. Contrary to what one might think, a video stream visible in Europe or the United States is not automatically accessible from China. This situation stems from the internet traffic controls implemented by Chinese authorities, often referred to as the Great Firewall, which restricts access to many international servers and services.

In this context, many Western streaming platforms encounter issues such as latency, degraded quality, or even complete blockage when attempting to stream content within China. Beyond technical considerations, streaming live content in China also requires an ICP (Internet Content Provider) license issued by local authorities to legally authorize the hosting and streaming of content within the country.

The Technical and Regulatory Challenges of Live Streaming in China

For a live stream to be viewable from China, several key requirements must be met:

Although these restrictions may seem technical, they are essential to ensuring the accessibility, performance, and quality of a live stream in China.

A tailored solution with Vodalys by Mediactive

The Vodalys platform was developed to address these challenges. By leveraging technologies tailored to the needs of the Chinese market, it enables the seamless and secure streaming of live video to a local audience.

By utilizing specialized delivery servers and optimized streaming mechanisms, Vodalys ensures content distribution that complies with both technical requirements and local regulations, while delivering a viewing experience comparable to that available in other regions.

Why does this matter for your events?

For international brands and organizations looking to reach a global audience, incorporating China into their live streaming strategies is a key driver of development and a major growth opportunity.

With Vodalys, you can:

By anticipating these challenges and incorporating the necessary infrastructure from the design phase onward, Mediactive helps its clients achieve truly global, high-performance, and well-managed distribution.